A 9-year-old could rebuff this story. . .

As I've already written a post concerning MLS today, I'm reluctant to struggle over another. However, based on some of my comments this morning and an ESPN Soccernet story from yesterday I just read, it seems like humiliated destiny.

MLS Commission Don Garber is going to give a speech at the upcoming "Leaders in Football" conference where he will discuss and recommend that European leagues adopt MLS style financial controls and policies in an attempt to curtail the excessive spending that characterized this past transfer season.

Garber's main recommendation will be a salary cap -- the current MLS salary cap is $2.3 million. However, the MLS has adopted the "designated player" (or David Beckham) clause where a team may choose a single player to pay without salary cap restrictions -- only $415,000 of that players salary counts against the cap.

UEFA will recommend a new policy that will require a club to break even in a fiscal year -- each team is only permitted to spend what they earned from "soccer-related income" (I'm not sure if this includes endorsement deals or not).

I agree with both recommendations, actually, but only in part. It's clear that eccentric spending is poor for the leagues; not only does it send a questionable proclivity to the fan community, but its impact on general league performance is considered negative.

These passages were worth quoting:

"I hope to present some of the experiences we have had in the MLS and in other leagues as perhaps, if not blueprint, a guide as European football starts looking at financial fair play," Garber said. . ."That is the key driver to the stability that exists in our major leagues -- and there is tremendous stability in American sport."

Since 1970: only 10 different teams have won the premier league title, only 9 different teams have won Serie A, only 8 different teams have won La Liga, 11 different teams have won Bundesliga, and 9 different teams have won Ligue 1.

Compared with, in the same period, 19 different MLB champions, 14 different NBA Champions, and 18 different NFL Champions.

I spoke with a fellow Zinedine Zidane fan earlier about this notion and, ultimately, we were both conflicted. Whereas sports fans enjoy the notion of a David and where I'm always partial to egalitarian policies in sports, do worldwide football fans want the end of a 4 (5 if included Manchester City) club dominance in the English Premier League, a 3 club dominance in Serie A, a 2 club (although I'm on the Sevilla bandwagon) dominance in La Liga, etc. . .

It seems bad for business that, before the season began, 15/20 clubs in the EPL were immediately dismissed. And now, with Liverpool's struggles, there's only 4 teams of significance.

However, you don't often hear much criticism of this select team dominance amongst football fans; it's often more regarded as a fact of history and tradition. Consider Manchester City's emergence as an EPL contender; the degree of criticism that team owner Mansour bin Zayed Al Nahyan and manager Mark Hughes have received is unparalleled. Although Manchester City engaged in similar transfer season fashion as Manchester United typically has, as Chelsea, Liverpool, Real Madrid, Barcelona, etc. have, they've been presented as a foe to the status quo, a challenger to the conservative white man culture that is English football.

"So while businessmen such as Stan Kroenke at Colorado and Philip Anschutz at the Galaxy could match the spending of Madrid and others, they are prevented from doing so."

"They don't use that capability as a means to win at all costs," Garber said. "That's just part of the DNA of American sport, revenue sharing, salary caps, the close relationships with our players through collective bargaining and union agreements."

Has Garber ever heard of Major League Baseball? While they have revenue sharing and salary cap fines, there are half a dozen teams whose annual expenses are immensely greater than their peers.

Is Garber aware that MLB has gone on strike over collective bargaining and union agreements?

Is Garber aware that the NBA did also?

Is Garber aware that it's going to happen in the NFL in near future?

Furthermore, the MLS business model isn't working. As I mentioned earlier today, Forbes studied the MLS teams and calculated revenue and net worth (via Forbes):

L.A. Galaxy -- Value $100 million; Operating Income $4 million

Toronto FC -- Value $44 million; Operating Income $2.1 million

Chicago Fire -- Value $41 million; Operating Income -$3.1 million

FC Dallas - Value $39 million; Operating Income $0.5 million

New York Red Bulls -- Value $36 million; Operating Income -$4.5 million

D.C. United -- Value $35 million, Operating Income -$3.0 million

Houston Dynamo -- Value $33 million; Operating Income -$1.8 million

Colorado Rapids -- Value $31 million; Operating Income -$2.2 million

Real Salt Lake -- Value $30 million, Operating Income -$2.1 million

New England Revolution -- Value $27 million, Operating Income -$1.5 million

Chivas USA - Value $24 million; Operating Income -$1.0 million

Columbus Crew -- Value $23 million; Operating Income -$4.5 million

Kansas City Wizards -- Value $22 million, Operating Income -$2.9 million

Compared with European Clubs:

*I took the top two teams (based on value) from each country via Forbes, but was unable to find any information concerning poorer forming clubs. Look for a future update, hopefully.

Manchester United -- Value $1.87 billion; Operating Income $160 million

Arsenal -- Value $1.2 billion; Operating Income $80 million

Real Madrid -- Value $1.353 billion; Operating Income $81 million

F.C. Barcelona -- Value $960 million; Operating Income $108 million

AC Milan -- Value $990 million; Operating Income $58 million

Juventus -- Value $600 million; Operating Income $46 million

Bayern Munich -- Value $1.11 billion; Operating Income $59 million

Schalke 04 -- Value $510 million; Operating Income $46 million

Olympique Lyonnais -- Value $423 million; Operating Income $94 million

Olympique Marseille -- Value $240 million; Operating Income $20 million

For context, here are the top American sports teams (by value) via Forbes:

New York Yankees -- Value $1.5 billion, Operating Income -$3.7 million

New York Mets -- Value $912 million; Operating Income $23.5 million

New York Knicks -- Value $613 million; Operating Income $29.6 million

Los Angeles Lakers -- Value $584 million; Operating Income $47.9 million

Dallas Cowboys -- Value $1.7 billion; Operating Income $9.2 million

Washington Redskins -- Value $1.6 billion; Operating Income $90.3 million

So. . .

The MLS business plan doesn't work; 10/13 MLS teams reported an Operating Income loss.

Photo(s): Don Garber, Manchester City, MLS, Dallas Cowboys

Exemplifying why the MLS business plan doesn't work

While I typically refrain from commenting on -- or even watching -- Major League Soccer as it only adds to my aggravation with American soccer, I couldn't resist to comment on this most recent example illustrating why the MLS seems destined for failure.

Columbus Crew President & General Manager Mark McCullers recently posted on the the club's official blog (the Black & Gold Standard):

"We have respectfully requested that the chants including profanity, most importantly GTFO, cease. . .

"During our highest attended game of the year, with the opportunity to impress people that might attend more Crew games at Crew stadium, we instead left a negative impression with unnecessary chanting of unacceptable profanity. . .

"We have received numerous complaints from fans, and now have indications from sponsors that they are reconsidering their financial support because they cannot be associated with an environment that includes this behavior. . .

"We must identify and deal with those who insist on perpetuating this behavior, which explains the increased security measures."

Essentially, McCullen is claiming that the use of profanity by the Nordecke (the supposed "supporter" group of the Crew) is resulting in complaints from other fans, a general lack of enjoyment for fans at the matches, and is, most importantly in McCullen's eyes, having financial repercussion via lost endorsements. In the future, the use of profanity by fans, seemingly, will result in an ejection from the stadium.

The Columbus Crew is currently managed by the Hunt Sports Group -- who also manages F.C. Dallas and the Kansas City Wizards. While the Crew are currently in first place eastern conference table, they're hardly the staple for successful football in America.

In August, Forbes compiled an assessment of MLS franchises. Based on total team worth, the Hunt Sports Group's teams are, as follows: F.C. Dallas (#4 with $39 million value and a $0.5 million operating income), the Columbus Crew (#12 with $23 million value and a -$4.5 million operating income), and the Kansas City Wizards (#13 with $22 million value and a -$2.9 million operating income).

The Hunt Sports Group business plan doesn't work. . .

In this instance, the Columbus Crew administration is trying to appeal to another segment of football fans (soccer moms and their small children) through this new anti-profanity direction. Though I've often criticized it, the, for lack of a better term, "hooligan" culture is the general fan base for football. Whereas violence and hate is not condoned, the use of unifying chants (even those involving indecency) are a vital element of the fan culture.

While I'm often quick to condemn unruly behavior on behalf of footballers and football fans, profanity hardly seems to be tabooish these days -- unless you're a science defying christian conservative.

The Chicago Cubs remain one of the most nationally popular MLB franchises (often viewed as a sensitive, respectable, welcoming team -- I mean "Cubs"), yet I learned at an early age that the bleachers weren't acceptable for children, or the god-fearing.

Aside from the general idiocy of anti-profanity measures at a football match, how can a financially struggling club, in sincerity and in good business, attempt to alienate its strongest faction of supporters. This is the equivalent of telling Ohio State fans that they can no longer wear "Muck Fichigan" t-shirts.

For the MLS to succeed, they need to develop a the football fan culture (minus the violence) that characterizes European football. Football is a culture of beer, of indecency, of celebration, of remorse, of cruelty. It is a ballet for the masses (the non status quo). NASCAR is the most attended sport in America (don't get me started on how embarrassing this is to America) and I hardly think that profanity is banned on track grounds.

Ultimately, football's appeal revolves around the unparalleled relationship that fans develop with their clubs (also international squads). The ability to develop a seemingly sincere bond with the shadow of a footballer (club) is the catalyst for fiscal success in football.

This all comes from me, the guy that made the cheerleader girlfriend of a then high school Duke University basketball star cry during a game due to my excessive chanting concerning her adulterous behavior during the summer -- all of which I've never felt remorse over, my team won.

-Barry

Photo(s): Columbus Crew, Wrigley Field Bleachers

Maybe he's still worth it. . .

Los Angeles Galaxy 1 -- 0 Chivas USA

While I may hate MLS, I have to acknowledge

David Beckham's match winning goal last night (ESPN2,MLS Game of the Week) against Chivas USA.

Photo(s): David Beckham